1654 The Creation Generation - Understanding Gen-Z's

Cultural marketing agency Culture Group and storytelling platform Wattpad have collaborated to produce a whitepaper positioning Gen Zs as "the Creation Generation" because of their love for creating stories and sharing them with the world. Gen Zs grew up with the Internet, which has democratized creation in a way never seen before by allowing everyone to express their thoughts. It is clear that Gen Zs care more about issues and are more willing to express themselves. Michael Patent, Founder and President of Culture Group, discusses Gen Zs' defining characteristics and how advertisers can tap into Gen Z's uniqueness to produce more compelling narratives. We also talk about how Gen Zs' defining traits change over time, and how this will lead to different behavior, hobbies, likes and dislikes, etc. About Culture Group Culture Group is a brand advisory and integrated marketing agency delivering transformative cultural ideas across Asia. They are cultural provocateurs, makers, and thinkers who collaborate with brands to disrupt the norm, shaping consumer moments into brand movements. The company builds unique partnerships between brands and entertainment properties, articulating its vision and executing a strategic approach across all consumer touchpoints. Our client list includes some of the most recognized and well-respected brands in Asia.  

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The speed of technological change continues to race ahead at breakneck speed, but it will never move this slowly again. In 2024, businesses and their employees will be expected to get to grips with AI, Machine Learning, Quantum Computing, Extended Reality, Cloud Computing, Edge Computing, Sustainable Tech, Green Computing, Cybersecurity, 5G, Blockchain, Crypto, IoT, Autonomous Everything, Human Augmentation, Data Sovereignty, Privacy, AI ethics and the Digital Transformation of everything. Navigating these uncharted digital waters can feel daunting and overwhelming for business leaders, IT teams, and employees in every sector. Especially when scrolling down newsfeeds full of hype, buzzwords, and confusing technical jargon/acronyms. Does this sound familiar? Welcome to Tech Talks Daily, a podcast uniting business and technology. Tech Journalist Neil C. Hughes brings you the latest insights into business technology, digital transformation, and the evolving business landscape and IT. This technology podcast focuses on real-world applications and business strategies around digital transformation. From AI's impact on business operations to navigating the complexities of cloud computing and cybersecurity, Neil explores how technology reshapes industries and redefines personal and business success in 2024. The lineup of guests includes tech leaders, CEOs, entrepreneurs, visionaries, and even the occasional celebrity who has walked the path of tech innovation. High-profile guests share their startup stories, their journey through digital transformation, and how technology has revolutionized their businesses and lives. Whether you want to understand how to harness technology for business growth or stay informed, Tech Talks Daily is your daily dose of inspiration and insight. Join the conversation and be part of a community shaping the future of business and technology.