Veldskoen Shoes/Thula Tula - Two Brands, One Couple
**This episode is brought to you by ATTN Agency, Rockerbox, and Honeycomb Credit** “Upholding the rich craftsmanship of South Africa”– Steve and Angela Watts made this their goal as they co-founded two brands based on South African craft: Thula Tula and Veldskoen Shoes. As a third-generation South African, Steve has always wanted to find a way to share the traditional crafts of South Africa with the entire world while also giving back to the community. This is the story of how Angela and Steve took a step towards that goal. In part of one of this Feature, we first break down the Veldskoen shoe brand. We talk about: The rich cultural history behind Veldskoen shoes; How Steve came up with the brand idea for these shoes; Their experience after Shark Tank; Their early struggle and lesson learned; How the couple balances their work and personal life; Products of Veldskoen shoes and the hero product; and so much more. Join Ramon Vela, Steve, and Angela as they break down the inside story on The Story of a Brand. For more on Veldskoen Shoes/Thula Tula, visit: https://www.veldskoenshoes.com/ https://www.thulatula.com/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services. If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results. For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit: https://www.attnagency.com/storyofabrand/ * This specific episode is also brought to you by Rockerbox. We all know that the moment you go beyond advertising on Facebook and Google, things get messy. Rockerbox is here to solve this problem for you. As you start testing hard-to-track channels like Direct Mail, Linear TV, Podcasts, and OTT, Rockerbox is there to be your single source of marketing truth. Rockerbox works with leading DTC brands like Tula, Figs, and Tracksmith to help them centralize all of their online/offline marketing spend, de-duplicate conversions, and understand their TRUE CPA & ROAS. Book a strategy call with one of their attribution experts today, and just for my listeners, they’ll waive your onboarding fee (a $500 value). Visit https://www.rockerbox.com/storyofabrand * This episode is also brought to you by Honeycomb Credit. With Honeycomb Credit, you can transform your customers into your biggest brand advocates by giving them the chance to lend directly to your growing business. Brands looking to expand nationally, buy equipment, or launch a new product have used Honeycomb to get the funds they need while engaging their customers in a whole new way. Learn how to level up your customers today visit https://www.honeycombcredit.com/brand