Sloomoo Institute - Discover Your Own “Joy” with Slime

**This episode is brought to you by MuteSix, Repeat, and CartText**   Large corporations such as Nike, Dell, and Google have discovered their own “joy” with slime, thanks to Sloomoo Institute. In part 2, Karen Robinovitz and Sara Schiller, Co-Founders of Sloomoo Institute, continue with advice for entrepreneurs looking to jump into brand-new marketspaces. They already had successful careers, and they were in their late 40s when they started Sloomoo Institute. Having past corporate and entrepreneurial experienced helped them in their company's rapid growth too. Today, their brand works with big brands to bring joy. The brand's name came from the online behavior in 2016 and 2017 when the slime community replaced the vowels in their name with double O’s. So, Karen and Sara came up with 'Sloomoo' by replacing I and E with double Os. In part 2, Karen and Sara talk about: * Friendship and business * Separation of responsibilities * Playing with slime * Visual experience * Brand's name * Their location * What's next Join Ramon Vela, Karen Robinovitz, and Sara Schiller as they break down the inside story on The Story of a Brand. For more on Sloomoo Institute, visit: https://sloomooinstitute.com/ Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This episode is also brought to you by CartText. Are you interested in improving your Abandoned Cart Recovery rates? Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed. One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done. To learn more, visit https://carttext.com/ * This episode was brought to you by Repeat. Repeat is the easiest way for your customers to reorder products they love. Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber. Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts. The result? Higher LTV, better margins, and more insights on your best customers. To learn more, visit https://signup.getrepeat.io/

Om Podcasten

Welcome to The Story Of A Brand Show. Hear the unique entrepreneurial journeys of 1000+ Consumer Brand founders. We tap into the doubts, failures, wins and inspirations that come with building Consumer Brand startups in extremely competitive times. Whether you own a brand or work for one, you will learn from our guests as they share the building blocks of their brand’s evolution. Who knows, you may even discover a few new products that become faves.