Renewal Mill - A Delicious World-Changing Idea
**This episode is brought to you by MuteSix, StoreYa, and Justuno** To reduce food waste and fight climate change - that's the mission of Renewal Mill. Today, we feature Caroline Cotto, COO of Renewal Mill, an upcycle food company. Caroline, Co-founder of Renewal Mill, realized that Wastage was happening across all parts of the supply chain within food manufacturing. This realization was the catalyst for launching the brand. Their vision and mission: “To create a new circular economy of food that closes the loop in today’s current supply chains, keeps valuable nutrition from going to waste, and reduces our impact on the environment.” In 2019, they helped to start the Upcycling Food Association. Upcycling is making sure that food is put to its best and highest use. She says upcycling allows them to make something out of the excess and byproduct of food manufacturing. She talked about: * Gratefulness * Overview of the brand * Upcycling Defined * How the Co-Founders got the Idea * What got her excited about upcycling * Hurdles with tofu byproduct * The reaction of their partners * Their products Join Ramon Vela and Caroline Cotto as they break down the inside story on The Story of a Brand. For more on Renewal Mill, visit: https://www.renewalmill.com/ Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: http://www.mutesix.com/storyofabrand * This episode is also brought to you by StoreYa. If managing your ads drives you crazy, and you’re all about automating your ecom business, then you have to give StoreYa a try! StoreYa will Launch, Optimize & Scale your ads on Google, Facebook & Instagram...WITHOUT YOU having to do ANYTHING Their powerful AI will optimize your campaigns 24/7, delivering the best ads to the right customers... They are a Google & Facebook Partner that supports over 400,000 merchants! To get started and enjoy a 33% discount for the first month, simply visit www.StoreYa.com/Story * This episode is also brought to you by Justuno. Worried about hitting your revenue goals this month? Make the most of your website traffic with Justuno - the #1 CRO tool for thriving e-commerce sites. Grow your email and SMS lists, show smart product recommendations to increase your average order value, improve return on ad spend, and so much more. Justuno helps you convert more website visitors into sales. Visit https://www.justuno.com/ramon/ for a free 14-day trial, one-click install on Shopify, and 15% off with the code RAMON.