Dig It - How to Find Strength, Balance, & Harmony

**This episode is brought to you by MuteSix and Daasity.**   Stylish yet very functional and practical - that's what Dig It products are. In the first part of this Feature, we have Claudia Harvey - Founder of Dig It, a brand that provides protective outdoor wear and protective products for women and families. Claudia had a demanding corporate job. She was a wife and a mother of 3 children, but she wanted more. She decided to move to entrepreneurship after realizing that she would not find what she truly wanted through her corporate life: Strength, Balance, and Harmony. It took her nearly 10 years to make the transition. She shares how she did it and why it was worth it. In part 1, we talk about: People who supported her; Overview of the brand; Why she started this business; The need for strength, balance, and harmony in life; Partnership with Dragon's Den; Her suggestion to avoid negativity; What is her advice to people like her who are looking for balance; Took 10 years to change; and so much more. Join Ramon Vela and Claudia as they break down the inside story on The Story of a Brand. For more on Dig It, visit: https://digitapparel.com/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This specific episode is also brought to you by Daasity. Daasity provides a single view of your Sales and Marketing data to identify the channels, and products, that are performing the best -- so you can make better data-empowered decisions. In minutes, unify all of your sales and marketing data to understand better critical growth metrics like LTV, ROAS, and profit margin by product. Join 1,400 Shopify and Shopify Plus brands like Rothy’s, Who Gives A Crap, Kopari, and MVMT Watches, who are all growing faster with better insights. Get started today with over 130 pre-built Reports. Schedule a free call with an Ecommerce Strategist today. Visit Daasity.com/story

Om Podcasten

Welcome to The Story Of A Brand Show. Hear the unique entrepreneurial journeys of 1000+ Consumer Brand founders. We tap into the doubts, failures, wins and inspirations that come with building Consumer Brand startups in extremely competitive times. Whether you own a brand or work for one, you will learn from our guests as they share the building blocks of their brand’s evolution. Who knows, you may even discover a few new products that become faves.