Crafty Counter - Healthy Cooking Doesn’t Need to Be Hard

**This episode is brought to you by MuteSix and FenixCommerce   Provide a variety and diversity of choices - says Hema Reddy, Founder and CEO of Crafty Counter. In part 2, she continues discussing the evolution of their products. Initially, her products contained both blended chicken and plant-based offerings. However, talking with poultry farmers opened her eyes, and she realized this she needed to change the recipe. From supporting families to impacting the climate and future generations, the brand re-launched with a true plant-based mission last year. Hema mentions that products are inspired by Mediterranean herbs, seasoning from Africa as well as India. They are launching a new flavor called Classic Italian. In addition, Crafty Counter has a sustainable supply chain, which is problematic because the existing food manufacturing process is not designed for sustainability. In this episode, Hema discusses: * Change in the meaning of impact * Coming up with the taste profile * Where to find Crafty Counter products * Sourcing of lentils * New plant-based egg product launch Join Ramon Vela and Hema Reddy as they break down the inside story on The Story of a Brand. For more on Crafty Counter, visit: https://www.craftycounter.com/ Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: http://www.mutesix.com/storyofabrand * This episode is also brought to you by FenixCommerce. Folks, we all know delivery and shipping are a major pain. Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore. And post-purchase, stay on top of things with Fenix proactive delivery alerts. Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you. For more details, check out https://fenixcommerce.com/

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Welcome to The Story Of A Brand Show. Hear the unique entrepreneurial journeys of 1000+ Consumer Brand founders. We tap into the doubts, failures, wins and inspirations that come with building Consumer Brand startups in extremely competitive times. Whether you own a brand or work for one, you will learn from our guests as they share the building blocks of their brand’s evolution. Who knows, you may even discover a few new products that become faves.