Turning Visitors into Customers with Paid Media

The Spin Sucks Podcast with Gini Dietrich - A podcast by Gini Dietrich, Founder of Spin Sucks - Tuesdays

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Paid media often brings to mind mascots, jingles and Super Bowl commercials - and while they are all important, they're not part of a PESO model strategy driven by communications and marketing! Today, Gini is talking about using paid media in search and social to help turn traffic into clients and customers.

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