What the People Want

A non-alc portfolio you say?? Yuna Asriyan sits down with Greg and Sother to talk about the consumers driving this trend - for once! - and what they want. That includes why they’re choosing to drink and not to drink, what they’re after in the world of mocktails and zero proof beverages, and why they’re making those choices in the first place. And of course, what it’s like to manage a brand portfolio with no booze whatsoever. Plus, why are working class folks so sour on the economy? Greg has a few theories. And on Bottled in Bond, Yuna and Greg get a chance to talk about some other recreationals making their way into the public discourse. Become a regular to tune in! Love The Speakeasy but wish there was more? Check out Bottled in Bond, our new Patreon podcast exclusively for you, our best regulars! Join now for sponsor-free listening, video podcasts, access to pre-sales and drink recipes from all our guests. Higher proof and aged to perfection, check it out now at patreon.com/BottledinBond Follow Yuna on Instagram at @sipswithyunz Additionally, here at HRN we’re celebrating our 15th year and deepening our commitment to giving voice to the next generation of food systems storytellers. And we need your help. Our internship and fellowship programs help activate new possibilities for underrepresented and underestimated young people—through experiential journalism, audio engineering, and production training. When you donate to help support these programs, you can be entered to win a dinner for 2 at an amazing restaurant in 1 of 8 cities, and tickets to a concert at a great venue in one of those cities. Thank you for supporting our work to educate the next generation of food systems storytellers!