How a Web 2 CMO is Navigating web3 Strategy

During the last bull run, legacy fashion brands raced to incorporate web3 into their strategy. Now, with consumer demand for web3 in hibernation, where does that leave marketers in the traditional fashion space who are still bullish on web3? In this episode, Lisa Pillette (CMO of Fossil Group) discusses Fossil's venture into NFTs and how the company's attitude toward web3 has changed in the last year. Lisa remains bullish on the implementation of web3 strategies for both Fossil and other legacy brands in the long term, but only if those strategies are implemented for the right reasons.