Episode 301 - Jon Derkits on Building an Amazon Brand That Lasts

Jon Derkits, a former Amazon marketplace leader and now independent brand owner, shares his expert insights for Amazon entrepreneurs. He draws from his experience creating the "Best at Amazon" newsletter and his finance background to discuss Amazon Selling Strategies, Collaboration on Amazon, Impact of U.S.-China Tariffs, Essential Amazon Seller Tools, Balancing Content and Engagement, and Financial Acumen in E-commerce. Ready to level up your Amazon game? Tune in and gain the insights you need to thrive in this competitive Amazon marketplace! Episode Notes: 00:17 - Jon Derkits Introduction 02:06 - Jon Derkits Background 05:02 - Role of Finance in Amazon Business Strategy 06:14 - The Newsletter: Best at Amazon 11:27 - Navigating the Amazon News Cycle 13:05 - Tariffs and Their Impact on Amazon Sellers 17:33 - Anker Price Increase 19:46 - The Concept of One-Way Doors in Business Decisions 22:12 - Decision-making Frameworks 22:56 - Tech Stack and Tools for Amazon Sellers 25:05 - Combining SmartScout with Keepa 29:10 - The Simplicity and Power of SmartScout Data 32:38 - Jon Derkits’ Favorite SmartScout Features 39:35 - Two Best Tips From Jon   Related Posts: Why Amazon Vendors Feel Ignored and What They Can Do About It   How to Reach Jon: LinkedIn: linkedin.com/in/jon-derkits Websites: auxoecommerce.com | tidycal.com/jonderkits/quick-chat BEST@AMAZON NEWSLETTER: https://bestatamazon.ck.page/ AMAZON COACHING & ADVISORY: https://tidycal.com/jonderkits/amazon-coaching-and-advisory   Scott’s Links: LinkedIn: linkedin.com/in/scott-needham-a8b39813 X: @itsScottNeedham Instagram: @smartestseller YouTube: www.youtube.com/@smartestamazonseller2371 Newsletter: https://www.smartscout.com/newsletter-sign-up Blog: https://www.smartscout.com/blog