Episode 242: Future-Proof Product Launch Formula with Dylan Lam of Omirank
Scott Needham interviews Dylan Lam of Omirank about building a long-term product that turns into a brand. They discuss the evolution of product launches and the concept of treating Amazon as a channel rather than a business model.Dylan shares his future-proof product launch formula, which involves triple validation through Amazon research, dropshipping research, and Kickstarter. They delve into the preparation and launch stages of Kickstarter, as well as the importance of generating traffic and building a community.Dylan provides examples of successful Kickstarter campaigns and highlights the cash flow advantage and flexibility of launching on Kickstarter. They also discuss fulfillment options and the assistance provided by Omirank in the product launch process.Episode Notes:00:00 - Introduction and Goal of the Podcast01:10 - Guest Introduction01:38 - The Evolution of Product Launches03:10 - Treating Amazon as a Channel06:49 - The Future-Proof Product Launch Formula07:16 - Dropshipping Research08:43 - The Kickstarter Step10:26 - Preparation and Launch Stages of Kickstarter13:33 - Generating Traffic on Kickstarter15:33 - Successful Kickstarter Examples19:18 - Cash Flow Advantage and Launching on Amazon21:56 - Fulfillment of Kickstarter Orders24:08 - Assistance in the Product Launch Process26:41 - Building a Brand and Owning Traffic28:01 - ConclusionLinkedIn: linkedin.com/in/dylan-kenneth-lam-796778281Related Posts: The Ultimate Checklist for Launching a Product on Amazon