Trend tracker- how to decide which trends to jump on and which to avoid

Trends can be a great way to increase reach and engagement on the social media content we post, but are all trends good trends? That's what today's podcast is all about. In the world we live in, jumping on trends is seen as a fast track to viral content. Not only is this not exactly true, but jumping on the wrong trends that conflict with your brand values can be hugely damaging. That's why it's important to assess each trend- not just in terms of reach, but in terms of deeper brand values, alignment, and whether or not it's going to actively support your ethos and efforts, or work against them. Find out how on today's episode...