The making of Mochara with founder Tara Keoshgerian

Mochara is a relatively young brand, launching just before Covid, but in that time, Tara and her team have made a big impression on the equestrian industry, and on today's episode, I find out all about the idea behind the brand, plans for the future, and more. The idea for Mochara came to Tara when she was studying at Hartpury and needed clothes to take her from horses to going out to the gym... and everything else too. Not a fan of heavily branded items, Tara started to research the market and created the Mochara brand. Since this time, the brand has weathered (and grown) during a global pandemic, had huge shows, and is now looking for investment, and Mochara is tackling this issue in a rather brilliant, slightly unusual, way.