So... you want to go viral?

Whenever we share a piece of content, we want it to be seen by as many relevant people as possible, but going viral is another level, and that's what I'm talking about in this episode. Viral content takes on a life of its own and can blow up in a short space of time, getting hundreds of thousands or even millions of eyeballs on it. In some cases, it can make it into mainstream media too. But the question here is, is that the goal? Does that help your cause, brand or business? And can you even control what goes viral and what doesn't? On this episode of the podcast, I talk about what going viral really means, the impact it can have on your account, and whether or not that necessarily supports your brand or the objectives of your account. What to you think? Do you aim to go viral with your content?