Riding the highs and lows of social media with Ray the Goth

Rachael aka Ray the Goth has grown a sizeable social media following on both Instagram (22.7k) and YouTube (16.1k). Despite some amazing brand partnerships, opportunities and friendships, it hasn't all been plain sailing for Ray. She's had numerous negative comments regarding her weight, her horse's condition, and had World Horse Welfare called to her horse after some trolls took exception to her, and lots more too. Needless to say the accusations were baseless, but it still left a very sour taste that meant Ray made some changes (such as location tags) to her content. Ray shares the highs, the lows, the opportunities, and some great tips for people looking to grow a genuine, authentic following and find the right people for them.