Innovation, design, and growing Aztec Diamond with Jordan McCabe

Aztec Diamond is a young brand that has made a huge impact on the equestrian industry since it launched in 2014, thanks to founder, Jordan McCabe, and her team. Jordan talks about growing her brand and how it has evolved to the provide riders with quality essentials in very wearable colours. We also chat about the really innovative side of what Aztec Diamond does in creating products that are very different to what's available when they hit the market. Of course, no journey is without its bumps, and Jordan shares these too. From the striking show stands to advent calendars, working with influencers to listening and developing around customer feedback, it's a really great listen.