How to assess a potential brand ambassador or sponsored rider

Making the decision to get a brand ambassador or sponsored rider on board for your brand can be a really big deal. And there's always the chance that you'll get it wrong. But there are lots of things you can do to assess a potential sponsored rider or brand ambassador before they even know you're considering them. And in this podcast, I'm sharing a number of things you can look at to give you the best chance of finding the right person or people for your brand. And if you're someone who wants to be a brand ambassador, there are LOTS of tips that you can apply to what you're doing if you want to stand out from the crowd.