Behind the mask... why authenticity matters

Authenticity is a word we all hear a lot when it comes to social media- but is it just a buzzword? I don't think so. In fact, I think it's essential for social media to be truly effective, to help you connect with your people, and for you to stand out from the crowd for all the right reasons. On this episode, I chat all about authenticity and how to really step into the true, authentic you online. And why it matters. Yes, having nothing to hide behind can be scary, but it's the only way- I think- to make social media truly work for you on a long term basis. Here, I explain why and share some tips for achieving it.