Are press releases dead?

Are press releases dead? It's a question I get asked a fair amount, and while the short answer is no, the longer answer is more a 'no... as long as...'. That's the thing- the world has changed from the days of being able to write a press release, send it out, and then feel happy that you'd done big things in helping get your amazing new product out there. Now, you have the option to do a whole lot more with that press release... and that means it can be used for so much more than was originally intended. On this episode of the podcast, I explore why the humble press release is very much alive and kicking, and how to make it (and the process of building your press list, etc) work really well for you.