#436 How OrangeTheory Fitness Reached $451 Million in a Crowded Marketplace

Segment 1: Ellen Latham is a highly trained physiologist with a lifelong passion for health and fitness. Her desire to be on the cutting edge of fitness inspired Ellen to design “The Ultimate Workout,” which became the foundation for Orangetheory Fitness Workout gym in Florida.Segment 2: Jonathan David Lewis is the author of Brand vs Wild, a Forbes contributor and a brand survival expert at McKee Wallwork + Co.Segment 3: Emily Harris is the program manager for Let’s Put Our Cities on the Map initiative at Google. She is a key leader in the effort to drive economic growth by helping small business get online and succeed online. Segment 4: Ilan Ferdman is a co-founder of Satori Prime–as well as a world-class life coach, passionate entrepreneur, and motivational speaker, fiercely dedicated to success.Segment 5: Alexa Roman is a Lead Product Designer at Burner, an app for creating on-demand, smart phone numbers. At Burner, she works on product and growth initiatives through the lens of customer experience. Sponsored by NextivaBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-small-business-radio-show--3306444/support.