How to make your brand a household name | #455

Imagine cracking the marketing code to the point where your brand became a household name. That’s exactly what Ben Goodfellow, the founder of the now iconic Tradie underwear brand has done. And in this revealing chat, he shares exactly how he’s done it.   A little bit more about Ben Goodfellow ... I’ve admired from afar the way Ben Goodfellow so quickly made the Tradie underwear brand a household name in Australia. Ben loves brands. In fact, from a very early age, when other kids were swapping footy cards, Ben would sit at the kitchen table with his old man and talk branding! Well, it’s paid off as he’s now responsible for the iconic Tradie underwear brand that next year will be turning over in excess of $100M! So grab a pen and paper as Ben reveals exactly how’s he’s gone about creating a household name from scratch.   In this wide-ranging interview Tradie founder Ben Goodfellow shares: Why he loves brand-building How to build a strong brand How to turn a brand into a household name What marketing he used to get the Tradie name out there And plenty more ...   “I wanted a brand ambassador that I wanted to have a beer with … and so does the rest of Australia.” - Ben Goodfellow, Tradie Underwear   Here’s what caught my attention from my chat with Tradie founder Ben Goodfellow: I like Ben’s passionate definition of a brand being a tribal attachment … where you create something so powerful in the minds of your customers that they want to go to the pub and talk about it. I love how Ben treats every one of his products as a billboard. I think it was a genius move to have a whole lot of buses branded with Tradie’s posters passing Big W’s HQ on a daily basis.   Ben Goodfellow Interview Transcription Tim Ben Goodfellow from Tradie welcome to the small business big marketing show. Ben you seriously sound like you've got the man flu mate. Is it the man flu? Ben Oh, I wouldn't have come to work today if it wasn't for the interview with you. It's a good case of man flu I'll make sure all my staff are very aware of that fact. I was looking for sympathy. Click Here To Download Full Transcription   Resources mentioned: Tradie Underwear’s official website Tradie Underwear on YouTube Tradie underwear on Instagram Tradie underwear on Facebook Tradie’s advertising agency - Incubator   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing [For more interviews with successful business owners visit Small Business Big Marketing]Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.