Twitter attention study
The Six Sells Podcast - A podcast by Six Sells
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In this episode of The Six Sells Podcast, Mike Nicholson of Six Sells talks with Lisa Cowie from Twitter, Karen-Nelson Field from Amplified Intelligence, and JP Edwards at OMD about some brand new research around attention to advertising on Twitter. We touched on many subjects including: ‣ How much attention is enough? ‣ Active vs Passive attention ‣ Who is responsible for creating attention, the publisher, the creative?
