Liam Brennan on The Six Sells Podcast

Liam Brennan has spent 15 years working in media agencies and is currently the Global Director of Innovation at Mediacom in London. In this episode of the Six Sells Podcast, Mike Nicholson talks to Liam Brennan about how sales and marketing to agencies has changed during the lockdown as face-to-face opportunities went away, and how to be successful.  We talked about automated emails at 11am on a Tuesday and how that might be the wrong strategy, and also about innovation, the need for diverse agencies teams and lots more.