Episode Nine: Digital Advertising Fraud with Dr. Augustine Fou

Episode Nine of The Six Sells Podcast is a conversation around digital advertising fraud. In the early days of media it was always possible for a marketer to see their advertising in situ, but not so in today's programmatic digital world. In this episode, Mike Nicholson of Six Sells hosts Dr. Augustine Fou, a digital marketer of 25 years who become an Ad Fraud Investigator "because he had to" Dr Fou talks about how the size of the problem, how fraudsters are stealing millions of pounds, and how ad fraud "Is an incentive problem, not a technology problem". Dr. Augustine Fou is a digital marketer of 25 years, and currently, an independent ad fraud auditor, consulting for advertisers and publishers. He was the former Group Chief Digital Officer of Omnicom's Healthcare Consultancy Group, a $100 million group of 8 agencies serving pharma, medical device, and healthcare clients. Dr. Fou also taught digital strategy and integrated marketing at Rutgers University and NYU's School of Continuing and Professional Studies. Dr. Fou completed his PhD at MIT in Materials Science and Engineering at the age of 23. He started his career with McKinsey & Company and previously served as SVP, digital strategy lead at McCann/MRM Worldwide. ARTICLES / PUBLICATIONS: https://www.forbes.com/sites/augustinefou https://www.linkedin.com/today/author/augustinefou http://www.slideshare.net/augustinefou/presentations CAREER SUMMARY: GROUP CHIEF DIGITAL OFFICER, Healthcare Consultancy Group (An Omnicom Company) MCKINSEY & CO, Advanced Professional Degree CLIENT SIDE (American Express) / AGENCY SIDE EXPERIENCE (Omnicom, IPG) ADJUNCT PROFESSOR (Rutgers, NYU) AUTHOR / COLUMNIST (Forbes, ClickZ, MediaPost) PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 Disclaimer: The views expressed in this podcast do not necessarily reflect the views of Mike Nicholson or Six Sells Limited.