AdWeek Europe: Tom Jenen at Brand Metrics talks about measuring the effectiveness of brand advertising
The Six Sells Podcast - A podcast by Six Sells
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In this episode, which is a part of a series from AdWeek Europe 2022, Tom Jenen, Chief Revenue Officer, at Brand Metrics talks to Mike Nicholson of Six Sells about the age-old problem of measuring the effectiveness of brand advertising. Listen to how Tom and the team at Brand Metrics tackle this challenge.
