73: How to Build and Monetize an Authority Site
The Side Hustle Show - A podcast by Nick Loper of Side Hustle Nation - Thursdays
Everybody's an expert in something, right? Well this week's guest, Matt Giovanisci, is an expert in pool care. He describes it as the most boring industry that serves such a fun product. He's taken an innovative approach to rank his site, SwimUniversity.com, in Google and monetize it with affiliate relationships and private advertising. I feel like Matt's process is proven and repeatable -- but takes real work.
