191: Reverse-Engineering a Bestselling Book Launch

Tom Morkes has worked on the book launches for a number of previous Side Hustle Show guests, including John Lee Dumas, Dan Norris, Taylor Pearson, and Neil Patel. What I wanted to do in this conversation was reverse engineer some of the steps that go into producing, launching, and marketing a bestselling book, even you don't have thousands of fans waiting for it. And selfishly, I wanted to get some insight on what I could do to make my latest book project, Buy Buttons, hit the top of the charts. Tune in to hear Tom's top tips from more than a dozen different bestselling launches.