179: How a Free Challenge Turned into a $500,000 a Year Business
The Side Hustle Show - A podcast by Nick Loper of Side Hustle Nation - Thursdays
More than 150,000 women have completed Tiffany “The Budgetnetista” Aliche’s Live Richer Challenge. The roughly 30-day challenge participants step-by-step instructions on how to get their financial lives in order, get out of debt, and start saving money.
Collectively, Tiffany’s tribe has saved $17 million and paid off $1.5 in debt!
I first heard Tiffany tell the story of how she started the challenge and how that’s turned into a thriving business at FinCon last year, and am excited to share it with you this week.
This year, The Budgetnetista expects to bring in more than $500,000 from speaking, book sales, sponsors and affiliate relationships, and a new private membership academy.
Note: Click here to download Tiffany’s free challenge marketing and monetization tips.
I think her model can be replicated across a number of different niches and industries so you can apply these same strategies and tactics in your business.
Tune in to hear how she came up with the idea for the challenge, the innovative way she grew her tribe, and how giving it all away for free turned into a very profitable venture.
