142. Facebook and Instagram Ads Are Hotter Than Ever - Here's Why

Imagine there was a way to hack the social media system, avoid spending hours and hours trying to crack the ever changing algorithm, and finally build a huge audience of engaged fans more than willing to pay for your superpowers?   I'm no genie, but this one wish I can grant!   Cue: Facebook & Instagram Ads.   I'm not talking about 'boosting your post.' (Unless you're a fan of wasting precious moolah, put those boosting fingers away because, newsflash, they are costing you big bucks!)   I'm talking about a strategic plan that will save you hours and hours and build you an audience of dream students who can't wait to work with you!   But I get it. One look at Facebook Ads manager is enough to tempt you back to the warm, comfy, familiar world of organic content.    Here's the thing - I've worked with many online course creators, and surprisingly the biggest hurdle when it comes to paid reach isn't the techy side - that stuff is so manageable (especially if I'm there to help you). It's the mindset. It's letting go of perfection, being willing to play and explore, being ok to get it wrong & feeling confused. The whole process can feel uncomfortable.   But the rewards are SOOO worth it!   Today on The Shine Show, I'll be taking you on a journey through online marketing exploring the best ways to find lots and lots of people online who love you, want to learn from you and who are keen as beans to buy all your amazing courses!    From organic reach, to Google Ads, to YouTube and good old Pinterest, I’ll cover it all and show you why I believe Facebook & Instagram Ads are where it's at (even though Zuckerberg grinds my grills). Tune into The Shine Show and discover how to put these hacks to work and build your business even faster!    XXX   Salome   P.S If you're ready to explore online marketing and want to learn the fastest way to get your ads up and running without wasting bazillions of dollars or time along the way, my program, A-Lister, is the perfect place to be. You'll have access to experts in online marketing, from tech support to copywriting, all at your very own fingertips. No need to decode the business suite yourself! Doors are opening very soon, with heaps of juicy, juicy bonuses up for grabs for everyone on the waitlist! Learn more here.

Om Podcasten

Discover top tips & practical advice for building a wildly profitable business sharing your ideas and knowledge with the world. Get the online marketing, advertising, and business strategies you need, all wrapped up with a healthy dose of inspiration and fun. After 10 years of being the advertising secret sauce to the who’s-who of the online courses industry, your host Salome Shillack reveals what it really takes to turn your ideas into a thriving online business. Salome shares all the insights she wishes she had when she was juggling a job, a side hustle, and raising two kids. Tune in and expect to learn and laugh with Salome as she helps you turn your knowledge into a profitable online product that can impact millions. Ready to build a business that offers you complete freedom? This is your podcast!