256: Joseph Michelli- How to Improve Your Business

Creating an exceptional and unique customer experience may be one of the best differentiators of your business today. It can help you stand out in your market, your industry, or even in the world, if that’s what you choose. In today’s episode, plan on learning lessons from the leading Customer Service brands in the world, Mercedes Benz. Joseph Michelli is an internationally sought after speaker, author, and organizational consultant with a focus on the total customer experience. His insights encourage leaders and frontline workers to grow and invest passionately, in all aspects of their lives. Dr. Michelli is a Wall Street Journal and New York Times number one bestselling author. His latest book is “Driven to Delight”, delivering world class experience that Mercedes Benz way. Joseph has written about other notable brands, such as Starbucks, Zappos, and Ritz-Carlton. He was named one of the top ten thought leaders in customer service by Global Gurus, and having journeyed with a close family member through a six year battle with breast cancer, Dr. Michelli is committed to social causes associated with curing cancer, as well as world hunger. WARRIOR OF HUMILITY “Human beings are really capable of some extraordinary things in service one to the next.”-Joseph Michelli Highlights - Exceptional customer services is not relegated to just high end brands Keep the customer experience pleasurable, without a lot of pain points It’s not about the best in your industry anymore, customers are comparing you to every experience they’ve had Get inspired by other larger companies if you’re a smaller business. LEAD. Listen. Empathy. Add Value. Delight Ask follow up questions. Challenge assumptions Great customer experiences are emotionally engaging. Use empathy! Take your loyal customers first Figure out who you want to attract, and what they’re attracted to right now Guest Contact - Joseph's Website Joseph on Twitter Joseph's Book Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way Resources - BlueHost Regain time and transform your commute, workout or chores into fun, productive ME TIME! Audible books are offering a free audio book, try it, like it and stay or cancel and keep your free Audible book. Acuity Scheduling If you want more of your most valuable resource back, automate your calendar with our top pick, Acuity. No more back and fourth, no-shows or multiple calendars to manage. All appointments, reminders, cancellations, even payments happen with 1-click. Acuity helps you gain time! Visit creativewarriorsunite.com/acuity for our offer or click the link in the show notes. Grammarly In our fast-paced world, we still need to clearly and confidently communicate what we want to say. Grammarly is our private editor 24/7 checking our spelling and grammar whenever we write something online to help avoid embarrassing mistakes in comments, tweets, and status updates! Grammarly is a Better Way To Write. Visit creativewarriorsunite.com/grammarly for our offer or click on the link in the show notes. Audible BooksThe easiest way I know to get inspired when reading is not an option is with AudibleBooks. You can regain time and transform your commute, workout or chores into fun, productive ME TIME! Audible books are offering a free audio book, try it, like it and stay or cancel and keep your free Audible book. Visit creativewarriorsunite.com/audible for our offer or click on the link in the show notes. New Free MasterClass:Warriors, if 80% of your income comes from 20% of your clients, 80% of your clients are the wrong clients! Imagine what it would be like to have almost 100% of your income come from all your clients because you're working with the right clients. Learn how knowing their secret language will attract your RIGHT clients— people who value what you do and are eager to pay you what you’re worth. To register for this new masterclass, go to YourRightClients.com, and I'll see you in the masterclass! Gifts - Check out the Creative Warriors Gifts Page where you can grab gifts and offerings from many Creative Warriors past guests. Propel your business forward and register for Week of The Warrior for free. A 7-day mini-course to learn how to leverage your creative powers.