138: Amy-Jo Martin - Renegades Write the Rules

It’s time to shake up your social media strategy! If you’re currently active in social media, our guest today will help you improve your strategy. If you’re not using social media to promote your brand, this episode hands down will inspire you to get in the game, like a renegade. Amy Jo Martin had a social media following of more than a 1.2 million people and was named the third most powerful woman on Twitter by Forbes. She travels the world to speak about the latest trends in innovation, the future of social communication and women in business. Amy Jo, author of New York Times best-seller Renegades Write the Rules, founded Digital Royalty in 2009 to help corporations, celebrities, and sports entities humanize their brands online. Amy Jo has worked closely with world-renowned brands such as Hilton Worldwide, Dwayne "The Rock" Johnson and Shaquille O'Neal to successfully humanize their presence. Her motto is, humans connect with humans, not logos. A true renegade, Amy Jo was there in the wild wild west days of social media when there were no rules in place. After asking for a lot of forgiveness instead of permission, she became recognized as a social media pioneer.