Innovation - Blind luck or science (Part 1)
The Search for Clarity - A podcast by Richard de Kock
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Join us on this fantastic part 1 of 2 interview with Tony Ulwick, pioneer of the Job theory and inventor of Outcome-Driven Innovation. We get to uncover the truth around innovation and get clarity how organisations should be approaching innovation for optimal success. In this part 1 episode we will be covering:What innovation really means, how types are innovation are defined, and why this is so important for success.We learn about what led Tony to discovering his scientific approach to innovation and how it developed to what it is today.We learn about how a popular approach to innovation (ideation) is fundamentally flawed, and how a needs based approach is more likely to lead to success.And finally we get to hear about where organisations should be focusing their efforts amidst all the noise around innovation in the industry today.
