Three Prospecting Strategies We Adopted Coming Into 2023 | Donald Kelly - 1657

Spring is a time for change and renewal, which means it’s time to reevaluate the sales strategies you or your company have always used. In sales, it’s crucial to set yourself apart from the competition, and we want to show you how to do just that using efficient methods that WORK. In this episode, your host Donald Kelly takes you through the Top 3 Prospecting Strategies he and his company are utilizing in 2023.    Why Do We Need New Strategies? Since the beginning of the pandemic, e-mail outreach is up 50%, but reply rates have decreased by 30% Writing a great subject line and e-mail content does no good if the person on the other end doesn’t feel motivated to reply   3 Strategies to Adopt in 2023 Create previous engagement. Before you reach out to a potential buyer, create a connection with them. Don’t just start with a cold e-mail! Use social media to gauge interest. If you work for a bigger firm, look at who follows your product on LinkedIn. That list will have prospects on it who are already interested, and may just need more information (and that’s where you come in!) Use tools like LinkedIn Sales Navigator. In the episode, Donald runs you through how to use the Spotlight feature to look at activity levels on LinkedIn so you can decide whether to reach out via LinkedIn (or some other way).   “Everybody knows the play that we’re running. They know these strategies. So what are we going to do? How are we going to be different?” - Donald Kelly   Sponsorship Offers This episode is brought to you in part by Scratchpad. Scratchpad is the fastest way for sales professionals to update Salesforce. Move at the speed of thought with Scratchpad. Try it for free or learn more at Scratchpad.com.