Creating The Hardest Race In The World | Joe De Sena

On today’s podcast I had Joe De Sena on! Joe is the founder of Spartan Races and owns the Tough Mudder brand. This guy has had over 10 million people through his events, and that is absolutely crazy! His company is going to do over $100 million in revenue this year from all of the events! This is one of my favorite podcasts I’ve ever done. We talked behind the scenes about what it’s like running that big of a business, what it was like going through COVID dealing with events being shut down, ...