How Gusto Went From An Underdog To A $10B Valuation

Life is more fun when you’re the underdog competing against giants.  We all love a good underdog story. In this episode, I share the story of Gusto and how they’ve are creating relevant content that has undoubtedly led to a $10B valuation. Important links and mentions: Blog Post - How Gusto Uses Content to Take on Existing SaaS Giants Ross Simmonds’ YouTube Channel —-- Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletter Ross Simmonds is the CEO and founder of Foundation, a content marketing agency that partners exclusively with ambitious B2B brands looking to create and distribute content that inspires action and produces sales and leads. Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing. Follow Ross on YouTube Instagram Twitter Connect on LinkedIn