59 | Mapping Out And Planning For The Festive Season

As we’ve covered over the last 10 or so episodes, there’s a lot to consider and arrange when it comes to getting ready for the festive season. From securing stock to marketing and delivery, there are so many moving parts to keep track of, and as the orders fly in and things get busier, it’s all too easy to lose focus, make mistakes and burn out.  Strategising week-by-week might be effective for the majority of your trading year, but once the holidays roll around you really need to look at the entire festive period in one go to best set yourself up for stress-free success. From charting the most important festive deadlines and events to matching up your messaging with customer buying patterns, the key to a successful Christmas is a great deal of preparation, so in today's episode, we’ll look at putting together a trading calendar to help give ourselves a clear overview of the busiest time of the year for retail. 

Om Podcasten

Welcome to the Resilient Retail Game Plan - a small business podcast with me, independent UK-based small business and retail expert Catherine Erdly, founder of The Resilient Retail Club. A podcast for anyone wanting to start, grow, or scale a profitable small business. Aimed at independent retailers, e-commerce brands, indie sellers, online shops, independent boutiques, shopkeepers, brands and makers. The Resilient Retail Game Plan is a small business podcast dedicated to one thing - breaking down the concepts and tools I’ve gathered from twenty years in the retail industry in the UK and USA and showing you how you can use them in your small business.