WS1543: Business Storytelling Techniques | Paul Smith

As leaders of our companies, we tell stories to our employees, clients, and investors to improve interpersonal relationships, communicate strategy and build culture. We motivate, seek support, persuade, encourage and inspire through the stories we tell. We tell stories in almost all aspects of running our business, so it is only necessary to develop the skill and learn the elements and techniques of good business storytelling. In this concluding episode of our interview series with organizati...