Season 8 | Ep22 Kyle Winterbottom on how building his brand isn’t just attracting clients—it’s making his business an acquisition target!

Here is a recruitment business that doesn’t rely on outbound salesKyle Winterbottom has done things a little differently to the restKyle and I sat down for this week’s episode of The RAG Podcast to discuss how his business has evolved since he was last on the show in 2022.He’s built a global community of 1,500+ Chief Data Officers, driving all of his revenue through inbound relationships. His brand, Driven By Data, isn’t just attracting clients – it’s making his business an acquisition target.In this episode, we break down:How community building generates sustainable, high-value recruitment revenue.Why brand trust and credibility are the ultimate sales drivers.The strategies behind monetising an engaged audience.How inbound business creates new challenges for scaling and delivery.If you’re serious about building a recruitment business that thrives on brand, credibility, and inbound opportunities, this episode is for you.Chapters00:00 Introduction to growth in recruitment02:56 Kyle's journey and business evolution06:08 Market challenges and business adjustments09:01 Streamlining operations and team structure12:00 The importance of community in recruitment15:07 Revenue insights and business sustainability18:10 Future vision: recruitment landscape shifts21:06 Driven by data: building a community23:58 Monetising community engagement28:53 Removing bottlenecks and building community30:00 The power of quality networks in recruitment31:50 Monetising community engagement33:43 Sponsorship and revenue growth strategies35:06 Consistency as a key to success37:09 Building trust and credibility in recruitment38:11 The importance of inbound relationships40:11 The role of brand in sales42:23 Long-term strategies for community building44:55 Facilitating knowledge and connections45:33 Valuing community in business acquisitions47:28 The power of audience in monetisation50:35 Expanding community beyond borders52:44 Purpose beyond placements54:30 Balancing short-term and long-term strategies57:20 Future opportunities and business value_________________________________________Episode Sponsor: UntappedUntapped is THE market leader and go-to agency for finding and hiring tried-and-tested offshore talent into UK, US and Australian-based recruitment companies.They’re providing top-class TEAMMATES, NOT OUTSOURCES! We use Untapped for Hoxo’s own offshore hires, and it’s been a total game-changer for our team. No one else can compete with the quality of their network, their in-depth candidate assessment process or their time to hire. If hiring elite-level overseas talent into your business to boost sales and increase productivity whilst saving yourself a huge amount in employment costs isn’t on your radar for 2024, it should be!Untapped are hiring recruitment, sales, marketing and support staff into recruitment agencies of all shapes, sizes and specialisms globally and they are growing rapidly!Join the waiting list today so you don’t miss out on the next cohort of business-launching hiring projects. https://bit.ly/47GGdvZ _______________________________________Episode sponsor: HoxoRecruiters: are you sitting on a goldmine of LinkedIn connections without knowing how to turn them into real opportunities?Most recruiters spend hours every day on cold outreach and endless scrolling, hoping for replies that never come. But what if LinkedIn could work for you instead?The Hoxo 7-Day LinkedIn Challenge is a simple, step-by-step framework designed to help you:Identify warm leads already in