Season 8 | Ep21 Lloyd Gordon: Merging 2 rec firms with 100+ staff into one unified team
The RAG Podcast - Recruitment Agency Growth Podcast - A podcast by Sean Anderson - Wednesdays

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In 2022, Lloyd Gordon had just acquired Cognitive Group, bringing his team to over 100 people.Over the past 3 years, he has had the challenge of successfully integrating the two businesses.On this week’s episode of The RAG Podcast, I am joined for the fourth time by Lloyd, CEO of Focus Cloud Group, and this time we discussed:The challenges of merging two teams, cultures, and leadership styles.How to unify systems, processes, and back-office functions.The mistakes made along the way and the lessons learned.What’s next as Lloyd sets his sights on further growth and investment.If you're interested in scaling a business through acquisition, managing post-merger integration, or leading a company through rapid growth, this episode is a must-watch.Chapters00:00 Introduction02:24 Lloyd Gordon's journey and business overview05:15 Personal life and work-life balance12:31 Transitioning from acquisition to integration18:05 Cultural integration and team dynamics24:51 Technology and systems integration40:12 Transitioning to a unified CRM system42:04 Challenges in back office integration44:34 Implementing Workday Financials48:50 Navigating market challenges and workforce adjustments55:01 Leadership decisions in tough times59:51 Evolving leadership roles and responsibilities01:07:55 Future vision and strategic planning__________________________________________Episode Sponsor: AtlasYour memory isn’t perfect. So Atlas remembers everything for you. Atlas is an end-to-end recruitment platform built for the AI generation. It automates your admin so you can focus on the business tasks that matter. How many conversations do you have every day? With clients. Candidates. Your team. Service providers.Now how many of those conversations can you recall with 100% accuracy? How many hours a week do you spend making notes to try and retain as much as possible? And how much is still getting lost along the way? Traditional CRM systems weren’t built for the type of recruitment business you’re running right now. They were built to rely on the structured, tagged, categorised, and formal data you could feed it. Manual processes that needed you to input specific information, based on specific questions and answers. But what about all the other conversations you’re having every single day? Atlas isn’t an ATS or a CRM. It’s an Intelligent Business Platform that helps you perform 10X better than you could on your own. How? By removing all your low value tasks, acting as your perfect memory, and providing highly relevant recommendations to impact your performance. Learn more about the power of Atlas – and take advantage of the exclusive offer for The RAG listeners – by visiting https://recruitwithatlas.com/therag/ __________________________________________Episode sponsor: HoxoRecruiters: are you sitting on a goldmine of LinkedIn connections without knowing how to turn them into real opportunities?Most recruiters spend hours every day on cold outreach and endless scrolling, hoping for replies that never come. But what if LinkedIn could work for you instead?The Hoxo 7-Day LinkedIn Challenge is a simple, step-by-step framework designed to help you:Identify warm leads already in your networkStart meaningful conversations with potential clients and candidates—without feeling pushyShare content that gets noticed and builds trust – without spending hours onlineTransform LinkedIn into an inbound lead generator in just 7 days!This...