In Conversation... with David Oaks (Copywriting Lessons from Nonprofits)

This week on "In Conversation..." with guest David Oaks: The power and importance of Thank Yous (for nonprofits AND businesses) Why we need to speak to VISION instead of MISSION How to tell a story that connects with ONE customer/donor Resources mentioned in the conversation: David’s website – www.wsdevelop.com Minor Touches & Major GIfts (podcast) – click here Writing Better Thank Yous (PDF) – click here  

Om Podcasten

Discover the copywriting concepts and principles hidden inside the latest and best research within the fields of neuroscience, linguistics, and psychology. Join host Geoff Kullman every week to learn more about what’s happening in the brain of your clients and prospects as they read your copy. Yes, copywriting is an art… but it’s also a science!