051: Inception Series | What’s Love Got To Do With It? (Seriously… the MOST Practical Episode Yet!)
In today’s study researchers analyzed the impact of particular words on individuals’ behaviours, concluding that the word “valentine” and its association to love primed helpful behaviour by activating concepts of love and inducing a positive mood. We know that priming words can influence individuals’ thoughts, but how can we as copywriters use them in our copy? Listen in to hear about the specific types of priming and the steps you can take to implement them – positive priming, semantic priming, repetition priming, perceptual priming, conceptual priming, masked priming... What does all of this mean? What To Look For In This Episode: How does priming influence thoughts and even behaviours? 6 different types of priming How can we use priming effectively in our copy? Journal Article: Valentine Street promotes chivalrous helping https://www.researchgate.net/publication/247396617_Valentine_Street_Promotes_Chivalrous_Helping Lamy, L., Fischer-Lokou, J., & Guéguen, N. (2010). Valentine Street promotes chivalrous helping. Swiss Journal of Psychology / Schweizerische Zeitschrift für Psychologie / Revue Suisse de Psychologie, 69(3), 169–172. https://doi.org/10.1024/1421-0185/a000019 Resources: Download the Inception series Resources (FREE) – geoffkullman.com/inception Got a question you want answered on the podcast? Awesome! Go to geoffkullman.com/questions Connect with Geoff: Instagram: instagram.com/geoffkullman Twitter: twitter.com/geoffkullman Inquiries: geoffkullman.com Subscribe To The Podcast Here: Do you have friends, colleagues, or clients who would find The Psychology of Copywriting podcast valuable? Spread the word!