How to Put Together Real Estate Investor Education Events with Douglas Skipworth of CrestCore Realty

Hosting events that educate real estate investors will increase your visibility in the local community, position you as an expert, offer major credibility, be a potential boon for referrals, as well as get you in front of an ideal customer.  Needless to say, it is a great way to drive new business, and we have an excellent guest that will offer their advice on how you can successfully use it for your property management company today. We bring in Douglas Skipworth, Executive Broker at CrestCore Realty in Memphis, TN. Douglas has found seminars to be a great way to establish trust in a very competitive market, and this has helped CrestCore Realty grow into the business it is today. About Douglas and CrestCore Realty Douglas got into buying rental houses, and that evolved into managing property and helping other people buy homes. Today, his company owns 800 properties, and they manage around 2,600 homes in the Memphis area. He believes he is a better property manager because he’s an investor and he is a better investor because he’s a property manager. This episode is brought to you by the 2017 PM Grow Summit, gain access to 26 videos, 21 slide decks & 100 pages of notes for only $299. Click here to sign up for the exclusive material. Investor Education Topics of Discussion Putting together the content of your presentation is both an art and a science. When you’re trying to set up a class or a meet-up, choose topics that will attract people. You can: Go based off FAQs. Poll people and see what interests them the most. Think about what you wish you had known, what you want to know, or what people are asking you. Teach people what you have learned yourself. If something fascinates you, start digging. Then, share it. When you find a topic, don’t be afraid to ask for help. Reach out to your current circles and recruit some of your best investors to talk. People can learn from any expert who has deep-seated experience in real estate investments. Use Data and Statistics Your presentation will need to include data that is applicable to the topic. The data might be trends in specific areas of your local market or what you’ll see over the next 12 months. You can: Talk about what financing looks like and pinpoint where foreclosures are. Look closely at price points and determine whether it is a buyer’s or seller’s market. Report on areas that are really performing and providing cash flow. CrestCore makes sure to report back statistics they’re reading or data they have internally that they can relay to potential investors. They give them lease rates and rental rates and how much turnovers are costing. They’ll talk about evictions and challenges or how long properties are on the market. You can get as detailed as you want and provide ideas per neighborhood for returns and trends. Potential investors will find this information very valuable. To Pitch Your Services, Or Not to Pitch? For a property manager, you can occasionally pitch your services. You’re building your business by making these relationships and providing your content. You don’t want to sell your own services too hard in these types of events. Get in the frame of mind of doing your best to help people, this will indirectly help you. You are helping people become investors. But if pitching works for you, go ahead and pitch.