EP67 Lily Kardon - From Yoga Studios to Luxury Brands: Why Coaching Starts with a Sense of Community

In this episode, we are thrilled to have the incredibly unique Lily Carden join us. Lily is a multifaceted coach, consultant, and the founder of the Feral Mother movement, which focuses on matriarchal revival and spiritual modalities. Join us as we dive into Lily's entrepreneurial journey, starting from her background in yoga, religion, and creative writing, to her successful consulting work with alternative luxury brands. Discover how she transformed a struggling yoga studio in Brooklyn into a thriving community hub and how that experience shaped her approach to coaching and consulting. Guest Bio:  Lily is a solo mother and matriarchal revivalist. She’s a cottage-owning, garden-dwelling teacher of ritual, business, and contemplative practices. Feral Mother is her offering to women, mothers, femmes, and freaks everywhere. What you’ll learn in this episode: The importance of community and belonging in business How to embrace your unique identity and stand out in a crowded market The power of intuition and taking action in your entrepreneurial journey The dual nature of the Feral Mother movement, blending academic insights with ritualistic practices Tips for coaches on avoiding common pitfalls and attracting the right clients Connect With Lily: Instagram Other Resources:  Join the Impact Coaching Collective! - Use code PODCAST to get 30% off your first 3 months.  Jump Ahead: 02:08 - Lily's entrepreneurial journey 02:50 - Building community in business 05:20 - Transitioning to consulting 08:00 - Working with alternative luxury brands 10:05 - The Feral Mother movement 12:05 - Balancing structure and creativity in business 14:31 - Advice for aspiring coaches 19:00 - The importance of authenticity 23:08 - Common pitfalls for coaches 32:37 - Final thoughts and where to find Lily