EP27 Stephanie Harter - Standing Out in the Health Coaching Industry - Insights from a Profitable Plant-based Coach

Guest Bio Stephanie Harter is a Vegan Business Coach and Educator helping plant-based coaches take their passions from ground zero – to signing clients, becoming recognized authorities, and even hitting 6-figures. Known to occasionally rescue avocados from supermarket shelves and turn them into Instagram-worthy meals, she's serious about empowering her clients to achieve their business goals. Stephanie is an award-winning author of the book The Skinny On Eating Like You Give a Damn, a top-rated instructor on Udemy with over 7,100 students served, and has interviewed vegan celebs and experts about the global movement towards a plant-based future on her podcast, Eating Like You Give a Damn.  She’s a certified Success Coach and Mentor through Success Resources America, a Vegan Lifestyle Coach and Educator through Main Street Vegan Academy, and holds a Certificate in Plant-Based Nutrition from the T. Colin Campbell Center for Nutrition Studies. Stephanie’s on a mission to demystify the business-building side of coaching so that fellow plant-powered coaches develop the skills and confidence they need in order to build a successful practice that aligns with their dreams and values. What you’ll learn in this episode: The benefit of incorporating a certification into your product suite How to differentiate yourself in the health coaching market Why Stephanie evolved her offerings frmo health coaching to supporting health coaches Some unique things to consider if you’re offering health coaching The power of taking a stand for something in your brand and messaging What one thing should be the driving force of your coaching business Connect With Stephanie: Website Instagram Facebook Other Resources:  Skinny Bitch - by Rory Freedman & Kim Barnoin Webpage: TheConfidenceAccelerator.com Jump Ahead:  07:24 - The shifts Stephanie experienced in her health after transitioning to a plant-based diet 09:16 - Common mistakes people make when transitioning to a plant-based lifestyle 12:18 - How health coaches can stand out in a crowded market 15:41 - Legal considerations for health coaches, including avoiding certain verbiage 19:49 - Mindset obstacles that health coaches may face and how to overcome them 23:44 - The benefits of offering a certification in the coaching industry 26:35 - The importance of providing transformation, not just information 28:12 - The power of partnerships and collaborations in growing a coaching business 32:24 - How to identify and pitch your unique value to potential podcast hosts 36:28 - The cyclical nature of entrepreneurship and the importance of tenacity and grit 39:16 - The importance of not having everything figured out and being willing to fail and adjust