The Flywheel model and its application to SaaS products
The Product-Led Growth Flywheel is a proven framework for growing your business through investing in a product-led user experience. In this discussion with Eric Keating, VP of Marketing at Appcues, he is explaining the Flywheel model and how Product-led businesses can use it to segment their users and optimise their performance. Key Takeaways: - What is the Flywheel model? - How can we do user segmentation with the Flywheel mode? - What actionable insights can this segmentation offer us? The interviewee: Eric Keating is the VP of Marketing at Appcues. The interviewer: Aggelos Mouzakitis is the founder of Growth Sandwich. He created Growth Sandwich, back in 2017 with a sole vision: to help promising early-stage teams get their products to market in a solid manner. He has worked or trained more than 500 marketers and founders on how to get to the market with the right mix of tactics and a product that drives engagement and happiness. About Growth Sandwich: Growth Sandwich is the first European Product-led Go-to-Market Strategy agency. We specialise in helping SaaS products and businesses that operate in the subscription economy. Our approach is 100% customer-centric and we help post-Product/Market fit companies establish a repeatable selling motion and recurring revenues.