How to use Jobs-to-be-done in Product development
In this discussion with Stuart Balcombe, he is sharing with me his process of conducting qualitative research, in the form of customer interviews, in order to support product development decisions and minimise their risk. Key Takeaways: - How to design and launch a research project to validate product decisions - How to collect and organise the insights - What to ask users and how The interviewee: Stuart helps early-stage SaaS companies build better products by getting closer to their customers and focusing on outcomes, not outputs. The interviewer: Aggelos Mouzakitis is the founder of Growth Sandwich. He created Growth Sandwich, back in 2017 with a sole vision: to help promising early-stage teams get their products to market in a solid manner. He has worked or trained more than 500 marketers and founders on how to get to the market with the right mix of tactics and a product that drives engagement and happiness. About Growth Sandwich: Growth Sandwich is the first European Product-led Go-to-Market Strategy agency. We specialise in helping SaaS products and businesses that operate in the subscription economy. Our approach is 100% customer-centric and we help post-Product/Market fit companies establish a repeatable selling motion and recurring revenues.