How to build a Product-led onboarding for complex products
How can we onboard users in a complex yet powerful SaaS product? Do we always need to offer a self-serve experience? In this interview with Ashwin Gupta, Head of Growth at VWO, we are discussing how VWO is nailing user onboarding and activation through customer success excellence at scale. Key Takeaways: - How to onboard users at scale without risking activation - How to convert MQLs to PQLs - How to deal with your product's steep learning curve in a product-led manner The interviewee: Product and Growth Expert with an entrepreneurial flair and strong experience in the B2B space. Hands-on, roll-up-your-sleeves kind of guy who analyzes and solves tough business and product problems. The interviewer: Aggelos Mouzakitis is the founder of Growth Sandwich. He created Growth Sandwich, back in 2017 with a sole vision: to help promising early-stage teams get their products to market in a solid manner. He has worked or trained more than 500 marketers and founders on how to get to the market with the right mix of tactics and a product that drives engagement and happiness. About Growth Sandwich: Growth Sandwich is the first European Product-led Go-to-Market Strategy agency. We specialise in helping SaaS products and businesses that operate in the subscription economy. Our approach is 100% customer-centric and we help post-Product/Market fit companies establish a repeatable selling motion and recurring revenues.