5 Everyday Examples to Exercise your Jobs-to-be-done Mindset

Imagine you work for a company making ice cream. Would you like to sell more of it? If yes, think like a customer and ask yourself why you had ice cream the last time. The Jobs-to-be-done concept and its applications are alive in this interview. The interviewee:Stephen Wunker leads a consulting firm based in Boston with offices in Paris and Sn Huan Puerto Rico. He has worked on Innovation strategy, Jobs-to-be-done-based market research and has spent the last 16 years operationalizing Jobs-to-be-Done.He has a long track record of creating successful ventures for his own companies and on behalf of clients. He is also a frequent writer and speaker on how firms can create new growth platforms. His award-winning books include Capturing New Markets (McGraw-Hill, 2011), Jobs to be Done (Amacom/HarperCollins, 2016), and Costovation (HarperCollins, August 2018).The interviewer: Aggelos Mouzakitis is the founder of Growth Sandwich. He created Growth Sandwich, back in 2017 with a sole vision: to help promising early-stage teams get their products to market in a solid manner. He has worked or trained more than 500 marketers and founders on how to get to the market with the right mix of tactics and a product that drives engagement and happiness.About Growth Sandwich: Growth Sandwich is the first European Product-led Go-to-Market Strategy agency. We specialize in helping SaaS products and businesses that operate in the subscription economy. Our approach is 100% customer-centric and we help post-Product/Market fit companies establish a repeatable selling motion and recurring revenues.

Om Podcasten

Launching, organising and going to market with your new product has become really difficult. In this podcast, we are featuring the top product-led experts in the world to share the best product-led practices with the world. You will get hands-on advice and learn tactics that top experts and products are using to grow in the Product-led era. The podcast is powered by Growth Sandwich (www.growthsandwich.com).