#45: Cole & Cody Hock - Founders of Up North Management | Creator-Led Businesses | Sports content creators | Building a talent agency & the future of it | How startups & brands can leverage creators

Cole and Cody Hock are Forbes 30 under 30 co-founders with a background in the music and law industries which fueled their journey to creating Up North Management.  Up North is a diversified entertainment & media company specializing in talent management, brand building, creative content, and original business ventures. They represent top content creators in the digital space division and incubate and launch creator-led brands in partnership with creators, such as Enjoy Basketball with Kenny Beecham. Chapters: (04:10) How they signed their first clients (06:20) Different social media platforms + daily life of creators (09:20) Operations of a talent agency  (11:00) Building a creator-led business (16:30) Business model + where agency space is headed (20:10) What are brands looking for? (23:15) Advice for startups/brands looking to use creators (25:00) Trends to watch in sports media . Cole Hock & Cody Hock: Website: https://www.upnorthmgmt.co/ LinkedIn: https://www.linkedin.com/in/cody-hock-33961479/ LinkedIn: https://www.linkedin.com/in/cole-hock-2b80a696/ . Andrew Petcash: 🏠 Website: https://profluence.com ✉️ Newsletter: https://www.petcashpost.com 🎙 Podcast: https://profluence.com/podcasts/ 🐣 Twitter: https://twitter.com/andrewpetcash 🕺 TikTok: https://www.tiktok.com/@andrewpetcash 📸 Instagram: https://instagram.com/andrewpetcash 💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/ 🎥 YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/ . Thanks for listening!