#37: Malaika Underwood - Interim CEO OneTeam Partners | Group licensing in college sports | Growing women’s sports | Unionizing college athletes | Innovation in sports & player’s associations

OneTeam Partners aligns with world-class player's associations and helps athletes maximize their name, image, and likeness rights by focusing on four key areas: group licensing, athlete marketing, content, and venture investing. RedBird Partners sold 40% of their stake in OneTeam at a $1.9B valuation in 2022.  Malaika Underwood was previously a VP at the Brandr Group and IMG. She is also a member of the USA women’s baseball team.  Chapters: (02:00) Malaika’s athletic background (04:45) OneTeam’s initiatives in NIL (10:10) Challenges of group licensing in college sports (13:20) Overview of OneTeam Partners (15:30) Setting up a player’s association in college (19:50) New innovations OneTeam is looking at (24:40) Growth of women’s sports . Malaika Underwood links: Website: https://joinoneteam.com/ Twitter: https://twitter.com/oneteampartners LinkedIn: https://www.linkedin.com/in/malaika-underwood-11979b8/ . Andrew Petcash links: 🏠 Website: https://profluence.com ✉️ Newsletter: https://www.petcashpost.com 🎙 Podcast: https://profluence.com/podcasts/ 🐣 Twitter: https://twitter.com/andrewpetcash 🕺 TikTok: https://www.tiktok.com/@andrewpetcash 📸 Instagram: https://instagram.com/andrewpetcash 💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/ 🎥 YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/ . Thanks for listening!